Burnout happens to the best of us. While on an upswing in your content marketing momentum, or as I like to call it, Tuesday, it seems like you could write articles on an indefinitely ending course—basically, writing until your fingers fall off. And while the quality of content is always more important than the quantity, it’s also no secret that more content is almost always a good thing.
Keeping up with the demands of your company and your audience can take its toll on you, but you can’t just stop producing content—otherwise, your momentum will essentially crash. Instead, try one of these seven types of content, which serve either as alternatives or interesting ways to spice up your ordinary content routine:
- First, I want to mention the power of interviews in regard to content marketing. You get to show off your own authority, borrow from the authority of someone else, and immediately open a channel of cross-promotion that rewards both you and your interviewee. Also, interviews take little prep work and can be published extremely quickly—with no real writing necessary.
- Quote Lists. Why say something if someone else has already said it better? Putting together a quote list, or simply examining an extended quote by someone big in your industry, can help bring readers’ attentions in while easing some of the strain of coming up with original material. You can add your own commentary to make it more relevant to your blog.
- Have you read any good books lately? Extended reviews can be easy, yet effective forms of content that show off your own expertise. Alternatively, you can review a product or service—but why would you want to send one of your customers off to buy something else? (Unless you’re gunning for affiliate links, but that’s a different matter altogether).
- Amusement Pieces. Think of something that amuses you and write about it. My entire blog is full of amusing posts (or at least, posts that I find amusing) simply because I enjoy writing them. Come up with a weird analogy or metaphor, or just stuff your article full of Internet memes. If you think it’s fun, chances are other people will too.
- If you don’t want to write—try talking! People will appreciate the chance to hear you communicate more conversationally. Explore a topic that’s worth talking about, and post a link on your blog.
- Image-Based Posts. Even if you aren’t especially skilled in Photoshop and if you don’t have the budget for the creation of an infographic, you can at least use real-life images to flesh out a post. For example, take pictures of your office and explain exactly what it is you do, or demonstrate practical examples of how to use your product.
- User-Submitted Guest Posts. Last but not least, let some other people fill out the content of your blog. Start accepting some guest posts, and you’ll earn new links, new visitors, and new readers in no time—all without lifting a finger.
Hopefully these refreshing content types will serve you well and reinvigorate your enthusiasm in producing great content. Of course, if you’ve already hit the wall and you can’t go any further, I do offer content writing services to help you shoulder the burden.